Crue

We 10x fan LTV by turning a creator and their community into video game.

About Crue

We've turned "comment for a chance to win" into a highly engaging revenue-generating game for content-focused brands. Fans earn points by engaging with the brand's social media or community, as well as completing missions. They can use those points to enter giveaways and earn other cool rewards.

We've nearly over $500k backed by Eberg Capital in NYC.

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Team

Problem statement

Giveaways have become the number one tool content creators use to drive engagement. However giveaways are a pain in the but to run and only create short pumps in engagement, not long-term fandom.

Traction information

We grew from 300 creators, brands, and communities using Crue to over 5000 in 5 months. We paused growth to handle the infrastructure, and have organically grown to over 7k and 3.5M users earning points. We have nearly 25k DAUs and signed partnerships with some of the leading creators and players in the space.

Milestones

December 2022

Community 9 week retention 84%

Community retention is now up from 32% to 86%

July 2022

3.5M users 100k MAUs

We’ve had 3.5M users cross through our ecosystem. Mostly a vanity metric, but we know we can capture and retain way more of these people with personalized AI.

January 2022

Initial community 9 week retention 32%

Every over the past 9 weeks of the communities that have installed us, 32% remain. we know we need to get at least to 40, but think we can do higher.

Updates

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partnership with pokelink

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