AllOY is reinventing the recreational boat with software at the center.
We are building the technology to power ADAS and autonomous driving modes inside recreational boating. We are bringing that technology to market inside our own line of boats.
We will sell those boats directly to consumers (DTC). Later, we will consider licensing the technology to other OEM’s.
Four barriers to entry artificially restrict the recreational boat market:
Safety. In 2020, 767 people were killed and 3,191 were injured while on a recreational boat. That’s 2x more per-outing than skydiving.
Hassle. The hassle of boating is often far greater than the hours on the water—prompting timeless quotes like, “The best boat is a friend’s boat”.
Expertise. Lack of knowledge combined with fear of specific tasks (like docking and undocking) hinders adoption.
Expense. Current operating costs include $400 per day in fuel plus unplanned maintenance, annual winterizing and de-winterizing, and marina-related expenses.
