Alpha is a tokenless, cross-chain reward engine that lets Web3 apps and brands launch gamified loyalty programs with real utility. It issues USDC-pegged Alpha Points that users earn for actions like staking, shopping, quests, or memes, and redeem across chains, apps, and marketplaces. No tokens to launch, no bridges to manage, no compatibility issues. Alpha turns every user action into liquid, spendable engagement and every redemption into brand exposure.
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Nicolas Roquefort-Villeneuve
founder
Taylor Cox
founder
Alpha is addressing the broken state of loyalty and engagement in Web3 and beyond. Today, most point-based reward systems are siloed, closed-loop, and inflationary. Users earn valueless points they can’t use outside the issuing brand, and every new program starts from scratch. In Web3, it’s even worse: loyalty is often tied to speculative tokens, risky bridges, and fragmented ecosystems that kill user retention and make growth unsustainable. Alpha solves this by offering a tokenless, interoperable rewards layer where brands issue backed, spendable Alpha Points that work across chains, apps, and use cases; finally making loyalty liquid, scalable, and worth something.
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