Demand Signal

About Demand Signal

At Demand Signal, we revolutionize how businesses engage with the Department of Defense (DoD) and Congress. Our flagship product, CAiT, is the first and only AI-powered Government Liaison CRM platform, offering capability-based matching with DoD and congressional stakeholders. Unlike traditional methods that require costly consultants and lobbyists, CAiT leverages advanced AI to provide real-time insights, tailored strategies, and streamlined relationship management.

CAiT empowers companies of all sizes to navigate and influence the complex defense contracting and congressional funding landscape with ease, offering the same strategic advantages previously reserved for industry giants.

Founders: Led by a former Defense Lobbyist and Capitol Hill Defense Appropriations Chief of Staff, who secured $900M in congressional adds for companies like SpaceX and Palantir, Demand Signal combines deep industry expertise with advanced AI to democratize access and level the playing field.

Team

Catherine Edmonson

Founder

Problem statement

Defense Industry Innovators,

I’ve got news for you.

You’re playing the wrong game.

Hear me out.

You’re searching SAM.gov for RFPs to respond to and hunting for requirements that are pre-baked. This consumes significant time (the average BD expert spends 58 hours a month on lead qualification… yikes, that’s a lot of time and money). If you aren't doing that, you probably paid a lobbyist or consultant to do it (also expensive).

I get it—acquisition is hard. The DoD’s procurement process is deliberately opaque. It’s an insider’s game built for those who know (or who pay).

How do I know?

I was an insider paid to play the game.

My purpose? Identify the target, build the relationship (charm 'em), and find money. Fast.

I helped secure over $900M in congressional adds for former clients like SpaceX, Palantir, and Raytheon. I knew firsthand that existing relationships block out newcomers—surprise (you’re not), I’m a former lobbyist.

I also know congressional staffers and DoD customers fund those they know and trust—surprise again, I am also a former congressional appropriations staffer.

I have been on both sides of the table: as the buyer (staffer) and as the seller (lobbyist).

This is what I learned:

The problem: It’s an insider’s game... and that’s not democracy.

The disruption: We aren’t just predicting the future of advocacy; we’re creating it.

Traction information

Beta Launch Success: Successfully launched the DS50 Beta, which is now live. Reserved for 50 companies.

Early Adopters: Secured pilot programs with 50 users, demonstrating early market validation and interest.

High Engagement: Users have reported a 70% reduction in time spent on lead qualification, highlighting the efficiency and effectiveness of our platform.

Updates

Profile created.

Added 3 months ago