The algorithm works in the background to source, normalize, and post school data, which is then supplemented with details from parents contributed by parents only. By automating this workflow, Parent Day Out has reduced the cost of data acquisition and school onboarding to essentially $0. In fact, they have completely eliminated the process for schools to onboard themselves.
For parents, in 2021, there is still no comprehensive, trusted gateway to the infant - k marketplace. Parent Day Out has filled that gap by building the industry's best guide to the early education supermarket.
Pilot program launched in May as a proof of concept.
- It consisted of two phases, and from Phase I to Phase II performance KPIs jumped by an average of 246% [see table]
- Phase I facilitated 97 reservations with that number increasing to 160 for Phase II.
- Revenue share from booking activity came to $3,238 (20% of gross receipts)
A few key insights from Phase I were the drivers of KPI growth in Phase II:
- Schools needed a way to identify peak demand periods for their area
- For Phase II, we introduced a parent survey that schools distributed to their families
- Schools needed a way to easily create marketing material
- For Phase II, we rolled out templates for schools to use and customize
- Schools wanted a way to incentivize parents to book earlier
For Phase II, we introduced an ‘early bird’ discount feature
- Parents wanted an easy way to invite friends to join them
- For Phase II, we embedded a playdate invitation feature into the booking flow
