Solution for Consumers:
- A single destination to evaluate consumer products and brands
- trusted ratings and reviews from real consumers and tastemakers
- personalized recommendations based on affinity
- a community of informed consumers
Solution for brands:
- A platform for evaluating and shopping brands
- connection with real customers at every touchpoint of the journey
- an ecommerce-focused affiliate publisher network
- the undeserved consideration/mid-funnel acquisition engine
There is no universal platform where users can evaluate brands, like what travel has done.
- People don't trust online brand ratings & reviews
- Too many consumer brands to choose from
- brands are looking for new channels to acquire customers
- 22.91% CAGR for Direct-to-consumer (DTC) e-commerce sales in United States 2019 to 2023
- 93% of consumers read review before buying products
- 62% of consumers will not support brands that engage in review censorship
- $3.8T of global ecommerce spend is influence by online reviews
