Jackie Powell is an accomplished marketing executive with over two decades of experience in brand development, strategic marketing, and corporate communications. As the Chief Marketing Officer at Spark Biomedical, she has played a pivotal role in transforming the company from a startup into a nationally recognized, award-winning medical device innovator. Over the past six years, Jackie has led the brand’s growth by spearheading initiatives across strategy, messaging, branding, web development, e-commerce, public relations, social media, advertising, SEO, content creation, and multimedia production.
With a career spanning leadership roles in both Fortune 500 companies and entrepreneurial ventures, Jackie’s expertise encompasses integrated marketing, strategic positioning, corporate branding, and digital strategy. Her deep understanding of the healthcare and technology sectors allows her to craft compelling brand narratives that resonate with investors, stakeholders, and consumers alike.
Before joining Spark Biomedical, Jackie held senior leadership positions at prominent organizations, where she specialized in product marketing, web design, SEO, and corporate communications. She successfully led corporate branding efforts and marketing strategies that drove growth and market expansion for over 9 start-up organizations with a majority ending in successful exit events.
Jackie’s track record of success includes leading marketing and communication efforts for major brands such as Microsoft, JCPenney, AT&T, Transocean, Ghirardelli, Susan G. Komen, and Mercer Human Resource Consulting, where she developed strategic communications programs, launched national initiatives, and enhanced corporate messaging to engage diverse audiences.
Her core competencies include:
Integrated Marketing & Brand Awareness
Strategic Marketing Management & Corporate Positioning
E-Commerce & Digital Marketing
Search Engine Optimization (SEO) & Web Development
Creative Direction & Content Strategy
At Spark Biomedical, Jackie continues to leverage her strategic vision and marketing acumen to drive investor confidence, enhance market visibility, and accelerate growth in the medical device industry.
