Millennials and Zoomers are abandoning the $180bn ($390bn global) gift card industry for p2p gifting.
B2C: Millennials and Zoomers prefer social experiences with the ability of personalization, but only have access to transaction-focused gifting platforms. Our app is a social network that creates experiences around gifting that are social, fun and emotional.
B2B: RETAILERS
We produce additional revenue in 2 ways and make
analytics accessible.
A. User-paid gifts. We provide a sales channel where users actually engage frequently.
B. Free gifts (business sponsored). We drive qualified prospects into retail stores (not discount hunters). We succeed where Groupon fails, in that we connect the business with profitable customers.
GIFT CARD INDUSTRY INCUMBENT NEGLECT
Millennials and Zoomers prefer to buy from local businesses, but there is no consolidated marketplace that offers gift cards and SKUs from local places, in addition to national brands