Launched in February 2023 in Lubbock, TX, BlueVerse began as a simple coupon app, forming partnerships with over 200 local businesses. Through close collaboration with our initial customers, we identified pain points within local businesses and recognized the need for a comprehensive digital toolkit that matches the technologies of larger brands. Building on these insights, BlueVerse is now developing a cost-effective solution for these businesses to leverage the same tools that large brands utilize. We believe personal smart devices are replacing all large hardware costs for local businesses, enabling more efficient and innovative operations.