First Commercial Traction

Following a successful pilot, Buy-it.ai has signed its first full-scale commercial client on a pay-per-click (PPC) agreement.

Buy-it.ai uses proprietary AI to identify and match 40–50% of home and furniture products appearing in movies, TV series, and YouTube content, and turns those moments into direct, measurable traffic sent straight to a retailer’s e-commerce site.

This marks our first proof that shoppable entertainment works as a scalable performance channel:
+ Viewers already emotionally engaged with interiors on screen
+ Immediate intent to recreate those spaces
+ Measurable clicks delivered directly to the retailer
+ Retailers pay only for verified traffic, not impressions or placements

Unlike traditional product placement or influencer marketing, Buy-it.ai does not require behavioral change. We capture intent at the moment of inspiration, when viewers are actively searching for the products they see on screen.

As part of the partnership, we also launched an AI-generated “Brand Zone” for the retailer to deepen engagement and capture incremental demand, though this remains a supporting layer to our core PPC engine.

This first commercial agreement validates:
+ Market demand for shoppable TV & video
+ Willingness of retailers to pay on performance
+ Buy-it.ai’s ability to convert screen time into revenue at scale