Choose us because we are addressing a critical gap in the $30 billion menopause market by offering Cria—cleanest, safest, easiest scalp care for mindful menopause. Our patent-pending formula, powered by only 4, 100% organic ingredients, perfected over 25 years, brings instant calm, strengthens hair roots while supporting restful sleep at night and clear focus during the day.
This also differentiates us from competitors in the “clean space” like Stripes Beauty by Naomi Watts, Crown Affair, and Better Not Younger in that we’re designed exclusively for menopause related scalp itchiness, dryness, flakiness, hair shedding, lack of sleep and focus. We’re the only standalone scalp care for self-care for women 40+
The market for Cria is projected to grow by an annual rate of 5.4% every year. 6000 women in the US alone reach menopause every day and about 2+ million every year.
We’ve had solid traction thus far with 3000+ units sold, 90,000 in government grants and crowdfunding, and appearances in Vogue, Vanity Fair, GQ, and Tatler Magazines.
Our team is comprised of a marketing expert with $1 billion in managed ecommerce sales worldwide, a founder with multiple exits, and former executives with L’Oréal and Hermes serving as our external advisors. And of course, me, the founder, with a doctorate in anthropology and storytelling from UT-Austin and an Executive Masters in Luxury Management and Design Innovation from ESSEC Business School, Paris. Together our formidable team has the skills and experience necessary to execute our vision effectively.
Looking forward to connecting!
