We didn’t just run a campaign; we passed a massive stress test.
We sold half a million dollars of a product that did not exist, had zero brand awareness, and carried a 9 month delivery wait with no product or refund guarantees. We proved not only interest, but deep market resonance.
A few quotes from our backers: Lauren: “We are so excited for Growl! The whole family is looking forward to the different features available! My husband is looking forward to the boxing, I am looking forward to the strength and yoga, and our kids are looking forward to the games. This will allow us to have fitness as a top priority for the entire family!”
Le Clainche Hoelig: “I waited for Fit-XR to become real and to push it. I wanted to sweat, box, and learn for real, and without a headset on. I wanted Growl.”
Austin Wright: “I’ve been in the fitness industry for 20+ years and I’ve seen and used nearly every type of commercial and home equipment. Growl is the most innovative and game-changing device I’ve seen in years, and I can’t wait to personally use this for my family and also recommend it to others!”
ATHLETECH Connected fitness startup GROWL has emerged from stealth mode, raising $4.75 million in seed funding for an exciting new product: a wall-mounted, AI-powered punching bag that projects a life-sized virtual coach into people’s living rooms.
TECHCRUNCH GROWL is building the peloton of boxing.
THE VERGE Unlike similar interactive trainers such as the Lululemon Mirror or Tonal, GROWL encourages physical interactivity with its screen that doubles as a punching bag you can actually hit.
GAMESBEAT The Austin, Texas and Paris-based connected fitness startup emerged from stealth to tout its fitness coach product for the whole family. It focuses on being a personal, at-home boxing and fitness coach, [] offering an immersive, gamified and AI-enabled experience designed for the whole family.
FAST COMPANY This AI-powered punching bag looks like the future of fitness. Growl uses sensors, cameras and AI to turn a boxing heavy bag into an augmented reality trainer.
