GROWL

About GROWL

We help affluent, fitness-focused individuals and families achieve elite health outcomes by putting a physical, human-like AI personal trainer and wellness companion directly into their homes.

For $200 a month, we transform a $175/hour luxury into a 24/7 reality. We deliver the high-stakes accountability, physical engagement, and 1:1 connection of a world-class coach at a fraction of the cost.

This daily, embodied presence drives the consistent, long-term results that, until now, only a human could deliver.

Tagged with

Artificial Intelligence B2C Hardware Fitness & Wellness Voice Computer Vision & Image Processing Deep & Frontier Tech

Team

Problem statement

Today’s AI is trapped behind screens and text boxes. Reduced to a voice in your ear. It is locked in a cage. For that potential to actually matter, especially in fitness and wellness…AI must take physical form.

We bring that potential to life, by giving it a body. We channel all of that power into a physical conduit by recreating a human-like being into the home. The result is a new kind of in-home agent: a personal trainer and companion that moves, reacts, and physically engages with you and your family in real time, like a world-class personal trainer would.

Fitness is our wedge to get Physical AI into the home. It’s the one category that demands physical presence, creates daily engagement, and commands premium retention.

Traction information

We have proven strong product-market fit. In just 30 days, we secured $570,000 in pre-orders on Kickstarter, converting 70% of live pre-orders at a 3x ROAS.

But here is the interesting part. Before committing, every single backer had to check a box explicitly accepting that there was no guarantee they would receive the product or get their money back.
They took maximum risk. They didn't just buy the product; they invested in the vision.

And all of this happened before we were even able to fully showcase our work on AI. This really is just the ground floor.

Product video

Product images

Milestones

November 2025

Pre-Sales Campaign - $570k in 30 days, top 2% Kickstarter campaigns ever

We didn’t just run a campaign; we passed a massive stress test.

The Result: We raised $560,786 in 31 days from 235 backers.

The Rank: This places GROWL in the top 2% of Kickstarter campaigns ever.

The Commitment: The average pledge was $2,514, proving high-ticket willingness to pay.

We sold half a million dollars of a product that did not exist, had zero brand awareness, and carried a 9 month delivery wait with no product or refund guarantees. We proved not only interest, but deep market resonance.

A few quotes from our backers:

Lauren: “We are so excited for Growl! The whole family is looking forward to the different features available! My husband is looking forward to the boxing, I am looking forward to the strength and yoga, and our kids are looking forward to the games. This will allow us to have fitness as a top priority for the entire family!”

Scott: “I waited for Fit-XR to become real and to push it. I wanted to sweat, box, and learn for real, and without a headset on. I wanted Growl.”

Austin: “I’ve been in the fitness industry for 20+ years and I’ve seen and used nearly every type of commercial and home equipment. Growl is the most innovative and game-changing device I’ve seen in years, and I can’t wait to personally use this for my family and also recommend it to others!”

January 2025

Coming out of stealth with a bang!

ATHLETECH: “Connected fitness startup GROWL has emerged from stealth mode, raising $4.75 million in seed funding for an exciting new product: a wall-mounted, AI-powered punching bag that projects a life-sized virtual coach into people’s living rooms.”

TECHCRUNCH: “GROWL is building the Peloton of boxing.”

THE VERGE: “Unlike similar interactive trainers such as the Lululemon Mirror or Tonal, GROWL encourages physical interactivity with its screen that doubles as a punching bag you can actually hit.”

GAMESBEAT: “The Austin, Texas and Paris-based connected fitness startup emerged from stealth to tout its fitness coach product for the whole family. It focuses on being a personal, at-home boxing and fitness coach, [] offering an immersive, gamified and AI-enabled experience designed for the whole family.”

FAST COMPANY: “This AI-powered punching bag looks like the future of fitness. Growl uses sensors, cameras and AI to turn a boxing heavy bag into an augmented reality trainer.”

Updates

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Curtis Chou

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