Level Up is the world’s first gamified gym experience that transforms fitness into an immersive, story-driven adventure.
Through our mobile app and partner gym network, members create avatars, join factions, train in unique zones, earn XP, and unlock real-world rewards. With cinematic classes, sci-fi lore, and RPG-style progression, we make workouts feel like leveling up in your favorite game. Our mission is to make fitness fun, personalized, and deeply motivating for the next generation.
Traditional gyms are boring, one-size-fits-all, and failing to meet the expectations of a new generation.
Gen Z and Millennials crave experiences that are fun, personalized, and meaningful—yet 50% of gym members stop showing up within six months. At the same time, rates of anxiety, loneliness, and disconnection are at record highs. There’s a massive gap in the market for a fitness experience that speaks to this generation’s desire for motivation, identity, and community.
- Approved to use our own startup as the focus of a master’s-level MBA project
- Active beta project in Discord server with over 60 users
- Strategic conversations underway with local gym franchises
- Fully built investor pitch deck, pro forma, and go-to-market strategy
- Team includes 10+ years of experience in fitness, marketing, and revenue leadership
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