Populus

The fantasy sports stock market
Austin

About Populus

A platform where sports fans can buy and sell shares of professional athletes using virtual currency. A much faster and more competitive way to engage with your favorite sports.

Unlike traditional fantasy sports or sports betting, Populus is completely free to play and is legal in all 50 US states to anyone 13+.

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Problem statement

We've interviewed hundreds of students and sports fans and our research showed 2 key things:

1. Fantasy sports is slow, boring, and lacks the competitive aspect, and fewer than 30% of players finish a season. It requires a high time commitment and players have to wait an entire season to swap teams or players.

2. Sports betting, while growing in popularity, has a lot of barriers to entry including being 21+ and living in one of the 25 US states where it is legal. Furthermore, young adults, who form the majority of sports fans, usually don't have much money to bet.

Traction information

500+ users in open beta
1 million+ views on social media with zero marketing spend
Gone through 3 accelerators including Rice University Owlspark, UT Austin Momentum, and Capital Factory Longhorn Startup Lab
Released 2 key software updates and launched on the App Store and Play Store

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