Nightwatch is an all-natural leather breakaway halter that houses ~2 ounces of patented technology that analyzes data in real time at the point-of-care, works across cellular and WiFi networks, offers GPS/geolocation services, and leverages AI to learn and adapt to each horse over time for maximum precision and benefit.
Business Model - B2B Economics - MSRP: $2497, Gross Margin: >60%; B2C Economics - MSRP: $997 - $1397, Gross Margin: 30-50%