Brandon’s love of fitness and franchising was solidified during his time as Chairman and Chief Executive Officer at Gold’s Gym. He witnessed the lack of innovation happening in the big box gym space along with the boom in boutique fitness and saw the opportunity to usher in a new era for how fitness, franchising and technology coexist. Through the co-founding of Mixed Partners in 2019 and the 2023 brand launch of Lumin Fitness, Brandon set out combine the power of technology with the power of community to serve a growing market that does good in the world.
