Splashmetrics, Inc.

The world's first AI-driven selling platform for today's self-serve Buyers.
Austin

About Splashmetrics, Inc.

Splashmetrics provides one of the world’s first AI-driven SaaS solutions solely focused on the rapidly accelerating shift toward self-serve B2B buying. For enterprise businesses, self-serve selling with Splashmetrics can result in a ~7X increase in marketing and sales ROI.

Our revolutionary AI-driven SaaS product suite helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. Our Manage component collaboratively aligns all stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to closed deal. Then with 1-click from that collaborative strategic plan, our underlying SplashLogicAI automates much of the execution, integration, and measurement of this strategy-driven sales content via our SplashMaker+ smart content component, including full integrations with leading platforms such as HubSpot, Marketo, SalesForce, etc. And finally, our Analyze component provides 360°, CRO-level analytics specifically focused on the efficacy these strategic self-serve selling efforts…critical data that businesses simply do not have today.

Splashmetrics is led by Steve Brothers, whose experience consists of almost two decades in enterprise B2B Marketing Strategy and Creative work via his previous award-winning agency, Watershed 5. Splashmetrics is primarily bootstrapped to this point, has paying customers, and is an alum of both the Capital Factory and MassChallenge programs.

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Problem statement

77% of today’s millennial B2B buyers - who are now making the majority of the purchase decisions for all businesses - want ZERO interaction with a sales rep until they’ve made their purchase decision. Instead, in the "last-mile" of their buying journey, these buyers prefer a sequence of hyper-personalized smart sales content through which they can get the same answers to their very specific questions that sales-reps have previously provided. This is the new “B2B sales conversation”. Delivering on this demand not only bridges the long-standing marketing and sales divide within a company, but vastly improves sales and ROI (up to 7X). Yet most businesses still struggle to align their executive, marketing, sales, and content teams to deliver this last-mile, self-serve buying experience.

Splashmetrics is the solution to this problem - benefitting both Buyer and business.

Traction information

In the past 120 days Splashmetrics has closed several co-selling partnerships including a large-scale strategic partnership with the global B2B marketing conglomerate, BBN International. BBN is the third largest B2B Marketing agency in the world with over 32 separate agencies under its umbrella. They've now adopted Splashmetrics as a core technology in their recommended stack for clients - and are building new service offerings around it. These developments have led to a $1.5M+ pipeline for Splashmetrics for 2025 - which is still growing. Hence our seed round to maximize these opportunities and scale our growth via further like partnerships and our own direct sales efforts.

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Milestones

July 2024

Sign strategic sales partnership with BBN International

In the past 120 days we have closed several co-selling partnerships including a large-scale strategic partnership with the global B2B marketing agency, BBN International.

October 2023

Add fractional CSO and begin building affiliate sales program.

We start pitching B2B agencies and consultants to co-sell Splashmetrics into their client base. Within 60 days we have 15 affiliates signed up.

March 2023

Finalize initial SplashLogicAI end-to-end connection from strategy to content to CRM.

Finalize initial SplashLogicAI end-to-end connection from strategy to content to CRM.

January 2023

Accepted into MassChallenge Early Stage program

Accepted into MassChallenge Early Stage program

July 2022

Accepted into HubSpot App Marketplace

We applied to and were accepted into the HubSpot App Marketplace.

June 2022

Critical platform components complete and ready for market.

Development work on Manage, SplashMakerAI Content, and Analyze components are complete. GTM efforts begin in earnest.

February 2022

All marketing, sales, and support infrastructure completed.

All marketing, sales, and support infrastructure completed.

Updates

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