Sara is a visionary entrepreneur with full operational and brand development/marketing experience having had repeated and extensive success building, growing & exiting consumer facing and B2B2C brands across multiple industries. Sara's success comes from telling brand stories that make consumers fall in love with brands, by engaging and connecting with them on a personal and life-improving level. Sara is passionate about bring products to market that truly improve peoples' lives.
Sara holds a B.Sc (Honours) degree in Human Genetics from University College London (London, England) and an MBA from the Graziadio Business School at Pepperdine University (Malibu, CA). After living in England, Switzerland and in various locations within the U.S, Sara has been a resident of Austin since 2014 where she founded the Trufora brand, and then subsequently exited in 2020. Sara then moved into tech, working with multiple companies in various C-suite roles and is now Co-Founder & CEO of New Modality Sports, a health and wellness technology startup.
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