Our TAM (Total Addressable Market) is the MICE industry (Meetings, Incentives, Conferences and Exhibitions).
Post-pandemic, this market grew exponentially - by more than $230 billion each year, by 30% year-on-year in the last 3 years, a $876 billion market in 2023, estimated to reach $1.4 trillion by 2030.
Currently, the MICE market is under-digitized & under-staffed.
Is under-digitized due to outdated, expensive software based on older tech with older stack (Cvent, Tito, Whova, Bizzabo).
Is an under-staffed industry, a remanence of the pandemic era.
In essence, the industry requires fully automated tools.